In celebration of the 40th anniversary of the Rubik’s Cube, Rubik’s and COLLEC tie-up to inaugurate the CUBE jewelry collection, which captures the ethos of the Rubik’s Cube in a remarkably contemporary and genderless line of jewelry.

Worldwide sensation, the Rubik’s Cube is an icon of curiosity, creativity and playfulness. As such, the Cube jewelry collection is an invitation to keep our children’s eyes on the world and to make time in our lives for exploration and play.

The Cube collection revives our cherished childhood memories, celebrates their significance, and gives fans the opportunity to play with the Cube in a whole new way.

“The Cube is a puzzle for all of us. It cuts across all barriers of culture, age or gender.” _ Erno Rubik. Hence it was important and meaningful to the duo that the jewelry collection be equally inclusive in its design, an ode to acceptance and inclusivity.

As is COLLEC’s spirit to bring together creatives from diverse disciplines, the official Rubik's X COLLEC campaign features an exciting meet up of talented artists: Visual creator Y!ng, Taiwanese experimental musician Scintii, Japanese Hip-Hop producer Sasaki, Chinese graphic designer Xiaoguo, as well as creator\model Liam Lin.

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It’s time to play again!